Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. PR and legal teams often have conflicting crisis response goals, ...

If you ask journalists and PR professionals what they fear most from AI, typically they’ll say variations of the same narrative: AI will make content so easy to create that their roles will have ...

Leeza L. Hoyt, APR, is the president of The Hoyt Organization, Inc, a leading public relations firm based in the greater Los Angeles area. Since the pandemic, our day-to-day business and personal ...