Parker designed the algorithm to follow (hopefully closely) the path that an expert would take in writing a summary about a data-rich subject.

Other clients favor bloggy snarkiness. "It's no more difficult to write an irreverent story than it is to write a straightforward, AP-style story," says Larry Adams, Narrative Science's VP of product.

The question online marketers should now be asking themselves is this: Should I do as Google asks and only write for humans now?

Could your next editor be a machine? Today, dozens of companies offer writing-critique services online, with programs that offer to catch your errors, tweak your use of passive voice, and improve ...

Not Even the People Who Write Algorithms Really Know How They Work The web's information filters are making assumptions about you based on details that you might not even notice yourself.