There's been some furor recently about comments Xbox CSO Matthew Ball made in a new interview about what roles "ads" can potentially have in future gaming business models. Matthew Ball clarified his ...

Xbox has begun testing a new ad-supported way to stream games without needing an active Game Pass subscription, rolling out the trial exclusively to Xbox Insiders starting this week. The move gives ...

TL;DR: Xbox executive Matthew Ball clarified that ads on the platform aim to create more affordable access options without interrupting gameplay, similar to ad-supported tiers on streaming services.

TL;DR: Xbox will offer an ad-supported cloud streaming tier letting players watch short pre-roll ads for one hour of free streaming without a subscription. The feature is publicly tested via Xbox ...

Xbox is rolling out a test for ad-supported cloud gaming that will be available on a voluntary basis for members of its fan-feedback community, Xbox Insiders. Beginning Thursday, Xbox Insiders with an ...

Xbox is officially testing a new ad-supported way to stream select games with the Xbox Insiders audience as a potential solution to affordability concerns from the gaming community. Xbox is continuing ...

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For brands, success will depend on understanding the context in which people are playing, respecting the community they are ...

These times are very trying and it's understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, "We all go a little mad sometimes." However, a new ...

Xbox has announced an update to its cloud streaming service that’ll allow non-Xbox Game Pass subscribers to stream games from their library - with a catch. Xbox has begun testing ad-supported game ...

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