As digital habits shift, brands are rethinking how they show up where it matters. YouTube is no longer just a place to watch videos. In South Africa, it’s become a powerful discovery engine where ...
YouTube pitched advertisers on a new suite of ad formats aimed at tapping into its massive connected TV audience. Among the highlights from yesterday: interactive shopping ads that let viewers browse ...
Google-owned YouTube is also introducing new immersive masthead ads on connected TVs amid rising viewership and ahead of the ...
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