YouTube Shopping ads are about to get a boost from Instacart’s retail media muscle. Viewers of the Google-owned video site will soon start seeing messages from brands like Clorox that are targeted ...

Instacart is extending its first-party retail media data to YouTube, in an effort to drive even more shoppable reach for its advertisers. Select brand partners will be able to influence consumers ...

Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads. Instacart is extending its retail media ads to ...

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement ...

Instacart has made YouTube ads shoppable by connecting ads that run on Google's video site to the grocery store platform. The move allows brands to access its trove of shopper data in an effort to ...

CPG companies can now convert consumers on YouTube through new clickable ads that enable them to purchase products for delivery via Instacart through a partnership ...