Blue Apron rebrands as it ditches the meal-kit-subscription-only model for a la carte purchases and pre-made meals.

The new Dish by Blue Apron line offers a rotation of 40 meal options, all of which the company said can be ready in as few as ...

Feeding a house full of hungry teenagers could probably be considered an Olympic sport. One day, they’re eating everything in ...

The company is ditching monthly subscriptions and adding meals that require little actual cooking. The goal is to give ...

Blue Apron, a pioneer in the meal kit category, is relaunching today with a powerful new identity, an expanded product lineup ...

Blue Apron is getting a relaunch and ditching its subscription at-home meal kits - Blue Apron is no longer requiring ...

Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or ...

Blue Apron has rebranded with new, more convenient non-subscription offerings and more than doubled its offerings to 100 ...

Little Spoon. The appeal of meal kits for families is easily apparent. Planning only requires clicking on a few photos of ...

Blue Apron meal kits For those who enjoy the art of cooking, Blue Apron's meal kits provide all the pre-portioned ingredients and easy-to-follow recipes you need to create a culinary masterpiece.

Blue Apron states that it follows rigorous food safety procedures. The company’s fulfillment centers have Food and Drug Administration (FDA) regulation, and the staff undergo thorough training.

Meanwhile, Blue Apron’s marketing department is spending an exorbitant $94 per customer to get people to sign up for its service–and in the last year, its customer growth rate has actually slowed.