Let's take a look at box office grosses and the cost of doing mega-franchise business, using Captain America: Brave New World as a lens.

At time of writing, latest figures put Brave New World’s global box office at $370.8 million dollars, with $176.5 million of that coming from the United States. This means the MCU sequel has just edged out the first Captain America film from 2011, which took in $370.6 million worldwide.

Captain America: Brave New World follows Sam Wilson as he steps into his role as the new Captain America. Navigating the complexities of geopolitics, Sam encounters an international incident involving a mysterious global plot. As tensions rise, he must uncover the mastermind behind the scheme to prevent worldwide chaos.