There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They ...

Introduced in the summer of 2013 as a feature of iOS 7, Apple’s new mobile notifications system iBeacon is being touted by big brands as the next great opportunity in advertising. Using tiny Bluetooth ...

iBeacon was a tiny throwaway detail on a slide Apple showed about iOS 7 during its WWDC presentations earlier this year. But as GigaOm points out, more details about the service have emerged thanks to ...

The new iOS 7.1, which Apple launched this week, contained massively improved iBeacon functionality. Among these improvements is that Apple has cancelled an element of user permission. Once you’ve ...

You step inside Walmart and your shopping list is transformed into a personalised map, showing you the deals that'll appeal to you most. You pause in front of a concert poster on the street, pull out ...

Apple flipped a switch this week and enabled customers at 254 U.S. Apple Stores to get spammed with micro-location based promotional nagging. The new system, called iBeacon, is a low cost, low-energy ...

Ever since iBeacon made its debut on the iPhone in 2013, it's been heralded as the next big thing for retailers. Using the Bluetooth low energy radio on your smartphone, iBeacon technology can track ...

Apple’s iBeacon location sensing technology, based on the Bluetooth radio in your iPhone, promises to personalize the world around you. For users, this increasingly popular technology changes the ...

Tired of only seeing adverts 99 percent of the time? While Apple's already announced intentions to take over the final one percent with iBeacon, Samsung's just today getting in on the action. The ...