We are aware that inflation is currently rising and that the exchange rate environment has changed significantly since the launch of the Nintendo Switch in 2017. We also need to consider the affordable prices that customers expect from Nintendo products.

Switch 2 pricing has been on the mind a lot lately, particularly after the announcement of the beefy £699/$699 price tag on Sony's PS5 Pro. Hearing that "affordable pricing" is being taken into consideration is, of course, a welcome (if rather predictable) note, but what does that really mean?