If not‭, ‬it’s understandable‭, ‬given that McGrath shies away from heavy marketing or citywide pop-ups like many beauty ...

Louis Vuitton announced that they will be launching their beauty brand, La Beauté Louis Vuitton, this Fall, with celebrity ...

When you buy through links on our articles, Future and its syndication partners may earn a commission.

The Maison’s latest division, spearheaded by newly appointed creative director, Pat McGrath, extends beyond beauty products ...

The most influential makeup artist in the world has just been announced as the house’s first creative director of cosmetics.

All are launching this fall as the luxury brand introduces La Beauté Louis Vuitton, with McGrath as the house's first ...

This is just the beginning,” McGrath tells Vogue mischievously. “We are setting a new standard in luxury beauty.” ...

Pat McGrath, the iconic make-up artist who’s known for (arguably) the most viral beauty look ever, has been named the new ...

Louis Vuitton is working with makeup artist Pat McGrath on the launch of a new makeup line called "La Beauté Louis Vuitton." ...

Louis Vuitton announces its expansion into beauty with the Louis Vuitton La Beauté with Dame Pat McGrath as creative director ...

When we talk about icons in the beauty industry, Dame Pat McGrath is in a league of her own. And now, the legendary makeup ...

Louis Vuitton's choice of makeup artist Pat McGrath shows "their aim to excellence and innovation in [the] newly introduced ...