Evaluation of Sales Promotion. Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing ...

Sales promotions are typically judged by their effect on market share. However, market share gains can be short-term—they may be lost when the promotion ends or when competitive activity increases.

Ulta Beauty Inc. (NASDAQ:ULTA) is gaining momentum ahead of its upcoming earnings report, with stronger sales trends, tighter promotions, and accelerating product innovation fueling expectations for ...

U.S. retail sales increased solidly in July, supported by strong demand for motor vehicles as well as promotions by ...

U.S. retail sales increased solidly in July, supported by strong demand for motor vehicles as well as promotions by ...

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering deeper discounts than last year.

On Holding raised its annual sales forecast on Tuesday as its focus on brand promotion drove demand for its athletic-focused ...

Besides clothing, other items found in sales tax holidays in other states include computers, energy efficiency equipment, ...

Consumer-Oriented Sales Promotions Consumer-oriented sales promotions can be inducements offered by retailers to consumers, such as half-off coupons you might receive from your local pizza store.