When staffing an event, one size does not fit all. Corporate events and experiential marketing programs for brand engagement have vastly different goals, audiences, and execution strategies. Hiring ...

How COVID reshaped corporate events, why productivity held while motivation eroded and what Dubai’s approach reveals about designing events that truly influence behavior.

Corporate events are an excellent way to engage with the business community and are often a welcome challenge to produce something spectacular. Most corporate events employ a specific theme that ...

When the Covid-19 pandemic first struck in March 2020, most of us thought that live events and gatherings would be on hold for a few weeks. Surely by fall we all would be meeting in person again.

Black tie attire is classic, but why not spice it up a bit? Guests can embrace their inner Batman by adding a cape to their suits. That’s what Abbott Northwestern Hospital invited guests to do at an ...

'Companies are prioritizing sustainable practices, incorporating eco-friendly materials, and minimizing waste to align with corporate social responsibility (CSR) goals. Additionally, the focus on ...

When it comes to entertainment ideas for corporate events, things have pretty much been done a billion times over. There’s the photo booth, cooking classes, live bands--not to mention “the escape room ...

Environmental sustainability has become a cornerstone of corporate responsibility, and corporate event planning is also undergoing a significant transformation. Businesses are now expected to lead the ...

I’ve been noticing an interesting trend lately—something that’s come up in more than a few conversations with C-level leaders, CMOs, and strategy heads. The companies making the biggest impact with ...

While event venues have been on the road to recovery since COVID-19, the demand for in-person events is looking good in 2024. Experts share key observations about the ever-changing events industry.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In Northern Kentucky, corporate events are more than ...