Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Pew Research Center worked with PSB Insights to conduct four live, online focus groups with a total of 16 U.S. 13- to 17-year-olds. The focus groups were conducted online Jan. 12-13, 2022. The ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...

President Donald Trump’s victory last year was fueled in part by improvement among young voters. But new focus groups reveal why some young voters who backed Trump are beginning to sour on his ...