A choir teacher and her students are going viral after a video of them singing a made-up song featuring Generation Alpha ...

The smartest players in the market are securing a permanent lead by making Gen-Z and Generation-Alpha Latinos central to ...

The jump from how the world used to be when boomers were young to how they are now for Generation Alpha is a massive one.

Gen Alpha, which are children born from 2010-2024, have their own “language” of internet slang that may leave you confused.

It only feels like yesterday that a new generation entered the workforce and caused heightened consternation as we figured out how to best work with them.Gen Z, or those aged about 16 to 30, brought ...

Befuddled by the slang terms teens are using these days? Local middle schoolers explain some of the most common Gen Alpha ...

Gen Alpha-focused Evereden, whose 2018 founding preludes the "Sephora kids" phenomenon, is launching its hair, skin and ...

RELATED: 100 Slang Terms From the 20th Century No One Uses Anymore. Mid is relatively easy to translate. “In the middle of ...

"There is a lot of pushback against brands using Latino imagery ineffectively or inappropriately," says RPA exec director.

J.J. Johnson, creator of the television series Jane, reflects on working with Jane Goodall and inspiring young viewers to care for the planet.

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer ...

They are the first generation to grow up entirely in a world of smartphones, streaming, and constant connectivity. Now, for ...