Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Dive Brief: Chipotle is giving away $1 million worth of free burritos on Roblox through its annual, Halloween-themed 'Boorito' experience, per a press release. The promotional event will last from ...

Chipotle’s Boorito deal is back for 2021 with two offers, including a new virtual experience that could score you free burritos and bowls before Halloween.

That's right, games like Roblox Adopt Me, Minecraft, Animal Crossing and Fortnite will all be embracing their spooky side this Halloween! So, hold onto your pumpkin head, and get ready for a fright!