GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Want to make the most of Google Tag Manager's new features? Check out four simple steps to start using the updated preview mode in the platform. Google recently announced an overhaul of the Preview ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers. Google announced plans to update how Google Tag Manager (GTM ...

Google updated its Google Tag Manager (GTM) conversion tag, changing how to configure user-provided data for Enhanced Conversions directly in the tag. Google launched a change to offer all advertisers ...