Targeting the perfect Facebook ad audience reduces advertising costs and improves ROI. Here are the steps to creating one for your business.

Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.

While some CMOs are pouring millions into Facebook advertising, others are more hesitant with some pulling out altogether. As is the case with most things, it comes to what works best for that ...

Have you been disappointed with Facebook advertising click-through rates? Are you wondering why your cost-per-action is so high? In this article I’ll take a look at four Facebook advertisements ...

You can make ad revenue by placing ads into your Facebook app or page. Facebook doesn't offer a way for developers or page owners to serve up advertisements on the network and make a profit, so ...

Learn how to purchase a Facebook ad quickly, maximizing your marketing efforts with ease.