Campaign Brief Asia sat down with Pete Williams at AdFest to hear about shifts in the industry and how the colour world has ...

Laundry ads usually rinse and repeat the same formula—muddy knees, stubborn stains, and microscopic germs. But what if clean ...

Yahoo DSP has launched its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline ...

R3, a global marketing consultancy, has appointed Li Shan Lim as Principal Consultant in Asia Pacific. With nearly two ...

In a new step towards greater diversity and inclusion in aviation, Philippine Airlines (PAL) has launched the ‘Fly With Her’ ...

MBCS Malaysia has collaborated with U Mobile to highlight how technology and 5G can make a difference in our everyday lives.

Kia Middle East & Africa has continued to plant 'Seeds of Change' with the second phase of its ‘Cycle of Life’ initiative, ...

After an extensive international search, The Brand Agency Perth has appointed its new Executive Creative Director, renowned ...

Alcon, a global leader in eye care, has launched a new campaign 'Switch to PRECISION1' to introduce its next-generation daily ...

The Indian Railways serves 24 million travellers daily. However, the number of people travelling without a ticket has surged significantly, costing the system hundreds of millions of dollars in yearly ...

Malaysian communications provider CelcomDigi Berhad has appointed Grey Malaysia as its new brand agency partner. Grey will be ...

In a unique celebration of the National Poetry Writing Month (NaPoWriMo), Asian Paints and Ogilvy India have launched a series of social media posts that brought together the emotional power of poetry ...