Here’s how three brands in FMCG, energy, and retail are employing generative AI ‘behind the scenes’ to improve their business ...

At Econsultancy’s Capability Leaders Forum, leaders from Canon and E.on Next discussed how they’ve taken GenAI from ambition ...

No one doubts that generative AI will transform marketing and ecommerce practices. The debate, for me, isn’t if ...

Writing a good meta description is an art form, and one that’s often overlooked. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search ...

Indeed, writing on the Econsultancy blog, Karl Havard says that if you “believe there is a destination to reach, don’t put a timescale on it. Because, apologies for being the bearer of bad news, you ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. According to a Kantar study, 68% of US consumers ...

At Econsultancy’s September Capability Leaders Forum, leaders from Canon and E.on Next discussed their respective approaches to translating GenAI ambition into tangible application: how they test, how ...

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far. As VIOOH’s ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...