Heritage branding isn't about looking back or sharing little-known tidbits from yesteryear; it requires staying true to identity as set forth by values. Do you know the feeling of drinking an ice-cold ...

Ever felt like your business was wearing clothes that didn't fit anymore? That's how I felt about Inkbot Design a few years back. We'd outgrown our original brand like a teenager outgrowing their ...

Forget 'going viral.' Proper buzz marketing is about engineering a remarkable product, service, or story that your customers become your marketing team. Here's a no-fluff guide on how to do it. Most ...

Punk design was never meant to play by the rules—and that’s exactly why it works. In this post, we dive into 20 punk logos that reject convention, embracing raw energy, DIY aesthetics, and ...

Have you ever walked into a party and instantly known who the cool kids were? That's what excellent brand design does in the marketplace. It sings, dances, and sometimes even does backflips to get ...

This guide breaks down 7 powerful cultural branding strategies that iconic brands use to build fiercely loyal tribes. Learn how to tap into cultural tensions, define an enemy, and challenge norms to ...

You do not need a logo because it “looks nice”. You need a logo because you have a business problem that requires a solution. That might sound blunt, but in my years as Creative Director at Inkbot ...

Good book cover design is about making promises to the reader: their journey, the world they're about to enter, and the emotions they will have. You've got 3 seconds. That's all. There are only three ...

A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon. Most businesses do not have a positioning problem; they ...

Let's discuss the 10 best free blog platforms that will enable you to transform your thoughts into a piece of the web you can claim as your own. Everyone's got things to say these days, right? It’s as ...

Are you tired of losing customers? Do you want to create an unforgettable experience that will keep them returning for more? Well, you've come to the right place! This comprehensive guide will explore ...

Portable Document Format (PDF) files are universally used for sharing documents while preserving formatting across platforms. But working with PDFs isn’t always straightforward. That's where PDF ...