New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater ...

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...