Gone are the days of app growth at any cost. Gone are the days of unlimited budgets. Gone are the days when simply getting more users was enough to succeed. That was all yesterday. In our latest ...

On November 27th, Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) gathered over 700 app marketing, growth, product, CRM, and revenue ...

Tenjin, a leading mobile measurement platform, today unveiled an all‑inclusive, fully transparent pricing structure that tackles a critical industry ...

Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) is a wrap. Held on November 27th, the twelfth edition of the event reached a new high ...

Customer engagement platform Pushwoosh has released ManyMoney, a fully autonomous AI-powered marketing copilot designed to drive revenue growth for ...

For years, connected TV (CTV) has been treated as the domain of brand advertisers — a big-screen storytelling channel, strong in reach and emotional impact, but rarely considered a performance engine.

Last year’s Thanksgiving to Cyber Monday weekend drew a record-breaking 197 million shoppers, proving the holiday spending ...

Why SaaS Founders Should Care About HDD Building a startup means constantly navigating trade-offs: limited capital, ...

AdQuantum has released the ultimate Snapchat Guide: Creatives & User Acquisition for Apps & Games. It walks you through how to get the most out of Snapchat for both performance and creative strategy.

The AI space is exploding… but so is competition. Paid ads are getting more expensive, trust is fading, and users are skeptical of unfamiliar tools. So ...

This article was first published on ConsultMyApp blog Legacy brands have always walked a tightrope between heritage and modernity. But today, that tightrope isn’t something you balance on. It’s ...

Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) is a wrap. Held on November 27th, the twelfth edition of the event reached a new high gathering over 700 app marketing, growth, ...