Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction data, aligning CMOs, CFOs, and agencies around measurable growth.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract valuable employees, business partners, and customers; ...

Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

B2B Marketers are moving beyond AI experimentation. Generative AI is driving creative, media, and strategy workflows at scale ...

Learn how to increase email deliverability under Google's and Yahoo's sender rules. Discover practical ways to recover your ...

Social Media Marketing - Which social media platform is the most popular with various age groups? To find out, researchers ...