Apple is making big changes to improve Siri and its artificial intelligence efforts, according to Bloomberg's Mark Gurman. Kim Vorrath, a company veteran with 36 years at Apple, has been moved to the AI and machine learning team,

Apple taps Kim Vorrath to enhance Siri’s AI, targeting feature upgrades and competitive alignment with rivals.

Apple has to know that Siri is failing to meet expectations. When one of Apple’s most loyal fans, John Gruber, pens a scathing article titled Siri Is Super Dumb and Getting Dumber, somebody in the C-suite should be sitting up and taking notice.

Apple Inc. (NASDAQ: AAPL) has taken a major step to strengthen its AI and Siri capabilities by making a notable leadership change. The company has appointed Kim Vorrath, a veteran executive with years of experience at Apple,

When you ask Siri questions about the Super Bowl, Apple’s digital assistant might only be able to answer 34% of them correctly.

A veteran Apple executive steps into AI to elevate Siri and spearhead Apple’s next-gen machine learning efforts.

Siri and Apple Intelligence are given access to all installed apps by default. Apple hardly documents the function and is therefore causing uncertainty.

Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.Most Read from BloombergWhat Happened to Hanging Out on the Street?

Chinese Phone blog dedicated to providing breaking news, expert reviews, Chinese Phones, Android Apps, Chinese Android Tablets and how tos.

The tech giant has brought on board Kim Vorrath, a veteran executive with 37 years of experience at Apple, to join the AI team to help improve Siri and Apple Intelligence suite. Vorrath will be working under John Giannandrea, the head of AI at Apple.

In the tech world, few updates cause as much excitement as Apple's iOS updates, and the iOS 18.3 promises to stir up quite the buzz.