The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...

AMC) will play even more commercials in its theaters before the start of each movie, according to a Bloomberg report from Tuesday. The move by the company is expected to add more ad minutes to the ...

A shocking announcement from AMC has left movie-goers fiercely outraged. Anyone who has gone to the cinema knows the torture of waiting for the film to begin and having to watch a slew of ads ...

ending its yearslong opposition to commercials that come right before each movie. AMC, America's largest cinema chain, is finally saying yes to ads before films play in theatres. The largest US ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie. The largest US theater chain ...

AMC moviegoers will be able to cash in on a major discount at the theaters every Wednesday starting this summer. The theater chain announced on May 12 that it will be offering 50% off movie ...