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Identity and heritage drive A-beauty’s $44bn rise in MEA region
The meteoric rise of African and Arab beauty (A-beauty) in 2025 has been largely driven by young people’s embrace of their identity and heritage. According to data analytics company Euromonitor ...
In a beauty industry that has often overlooked melanin-rich skin, Black-owned skincare brands are leading a powerful shift. Innovative founders are creating solutions rooted in science, culture, and ...
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