It’s almost unheard of for Apple to comment on an individual iPhone app, but it’s just done so in response to the first porn app, just arriving on European iPhones.

Apple on Monday criticized a pornography app newly available on iPhones in the European Union, saying the bloc's digital policy was undermining consumer confidence in Apple.

Apple has chided a newly introduced pornography app available in the European Union, warning that the bloc’s digital rules opening the way for third-party app store downloads undermines consumer confidence in the tech giant.