Pandemic-induced emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how ...

“If you don’t define what good marketing looks like, somebody else in the C-suite who took an MBA in the 1980s is going to ...

The AI agents provide insights to target decision makers and optimise engagement, aiming to simplify long buying cycles of ...

Forrester principal analyst Daryl Wright tells The Drum how CMOs are responding to the B2B buying journey being upended.

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

Discover why trust beats conversions in B2B marketing. Learn how to engage modern buyers, build brand credibility, and enable ...

This is an industry dominated by data, technology and methodologies, but ultimately it is humans that determine its success ...

Wear 'Em Down Marketing Strategy Book Published by Brick Marketing: A Free 41 Page Guide for Marketers and Business Owners ...

Ionic and Labs bring verified buyer intelligence, streamlined orchestration, and expert support together through Central from ...

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from ...

Next week, Paul Ferron will be on a London stage for the 2025 edition of Forrester’s B2B Summit EMEA. Today, he gives The ...

B2B SEO targets companies as customers. The targeted audience is mainly professionals seeking specific solutions. They often take a longer time to decide and require quality leads; meanwhile, B2C ...