How do firms develop a good brand name? They use these basic branding positioning principles to make sure their brand can be a sustainable business and brand. Filmed in Edinburgh, Scotland Copyright ...

Like that one friend who repeatedly promises to quit drinking after just one last round, the American government is ...

It showcased UniMAC’s commitment to practical tourism marketing, empowered students with leadership and planning skills, and ...

As the daily grind becomes “gamified,” players are nostalgic for older, more chaotic versions of the life simulation game ...

Check the complete list of BBA 1st year subjects for 2025. Get semester-wise details of BBA courses, syllabus, subjects, and ...

Transparency does not require companies to disclose complex source codes, but rather to clearly and honestly explain to users how data is collected, how it is used, and how algorithms ultimately ...

Oxford High School students got a firsthand look at what it takes to build a successful business, thanks to a visit from ...

Elisa Marshall built Maman from a single New York café into a beloved brand that feels like "home away from home." ...

In a previous article I wrote in 2020 titled ‘A global brand positioning strategy for Nigeria,’ I argued that Nigeria was not just the largest country in Africa with a population of over 200 million ...

Indeed, Nigeria has a lot of “goodies” in the basket to offer the world as we mark 65 years of nationhood. The overarching branding strategy must focus on leveraging the nation’s diverse cultural ...

To counter these psychological tactics, McGuire argued for a form of cognitive inoculation that would work much like a ...

Andy Beshear has a proven ability to win red-state voters in the general and a populist streak that can prevail in Democratic ...