From the Los Angeles run alone, the tour is the fifth-highest-grossing tour stop in Boxscore history, and the highest-grossing reported single-venue engagement ever by a woman. Additionally, Queen Bey has now played more shows at SoFi Stadium than any other artist in the venue’s history,

Beyoncé’s Cécred hair care brand leads immersive fan activations through a chrome-wrapped Roadshow trailer, with stops at select Ulta Beauty locations—the tour’s official beauty retail partner. Vibee is also providing curated travel packages,