Recent Garter data reveals several key trends that will define the 2025 holiday retail environment, including marketing ...
In terms of what is motivating that increased investment, over four in five (81%) marketers agree that generative AI has made ...
A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build ...
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At The Drum Live, leaders from Nestlé, Brainlabs and YouTube revealed how marketers are transforming the complexities of ...
An Gael, a new and innovation-led Irish whiskey venture, has been launched by a group of leading Northern Ireland ...
Fashion has always been sold on trust. A logo on a handbag or a label on a jacket once guaranteed authenticity. Consumers believed the brand, retailers vouched for the quality, and the entire industry ...
In a major development for China's cosmetic industry, CHANDO Group, a leading homegrown cosmetics brand, has completed a new round of financing. Harvest Capital has invested ¥300 million (over US$40 ...
Stay one step ahead with a Master of Science in Marketing (MSM), now available in both on-campus and online formats to meet your learning preferences and career goals. Shaped by global marketing ...