Recent Garter data reveals several key trends that will define the 2025 holiday retail environment, including marketing ...

In terms of what is motivating that increased investment, over four in five (81%) marketers agree that generative AI has made ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms ...

Readmio storytelling app launches in India! Investing 2.5 lakh euros in content & marketing. Focus on Indian folktales & ...

An American woman who, like a growing number of travellers, used an AI chatbot to plan her holiday, realised she'd been given ...

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At The Drum Live, leaders from Nestlé, Brainlabs and YouTube revealed how marketers are transforming the complexities of ...

This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are ...

Agentic AI is shifting AI technology from passive tools to autonomous, goal-oriented agents. Here's what investors should ...

An Gael, a new and innovation-led Irish whiskey venture, has been launched by a group of leading Northern Ireland ...

Houston ISD is expanding its own news operation and with that growth comes a growing debate over transparency and control.