Successful marketing depends partly on the ability of a company to manage its marketing programs within its social environment. Social environmental forces are those forces that involve attitudes and ...

Focusing on a planet-healthy diet can provide nutritious food to the global population while reducing environmental damage, a ...

Data is critical for marketers looking to personalize their strategies at the local level. Panels and surveys can provide ...

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

The global business environment is undergoing rapid transformation. From technological innovation and energy transition to new consumer expectations, the rules of business are being rewritten. For ...

Paul Lorigan and colleagues argue that despite regulation commercial sunbeds remain popular with young people and are adding to the national skin cancer burden Indoor tanning is experiencing a boom in ...

The Serengeti—whose name means “endless plains” in the Maasai language—is one of the most renowned natural landscapes in the ...

Imagine waking up each morning to discover your hairbrush collecting fewer strands, your scalp showing less skin, and your ...

Living simply may support psychological wellbeing, according to new research. The study finds that people who engage in voluntary simplicity tend to report higher life satisfaction and a stronger ...

As freshmen settle in for their first year of college, their arrival on campuses marks a milestone higher education has long dreaded: this incoming class is the last big one before a prolonged ...

Few achievements in the leisure industry are as exclusive as getting the license to run a Disney theme park. Only one resort ...

Soccer fans in Austin may not have realized it, but they took part in an impressively low-waste event if they attended the ...