NEW YORK (AP) — As investors question just how much Facebook is worth, a study from Internet research firm comScore suggests that marketing on the world’s most populous online social network can help ...

“Anonym is one of a flood of companies building technologies to help brands mine data sets for insights about consumers in a way that better anonymizes individual users. U.S. marketers are expected to ...

As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

Creativity is necessary, but not enough. Nick Manning of Advertising Who Cares? says the ad industry must confront the ...

Facebook rolled out a new tool called "Advanced Measurement" that's designed to enable advertisers to measure the effectiveness of their campaigns across Facebook's properties compared to how they ...

After announcing a list of initial Facebook Marketing Partners with early access, several more companies have joined the Instagram API club, as the Facebook-owned social giant moves deeper into the ...

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