As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

When advertising strategy is reduced to metrics, it loses the creativity and cultural impact that drive long-term brand value ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

Brands including Swatch, American Eagle, and E.l.f. faced recent backlash for marketing that consumers said crossed a line.

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that ...

The mobile game market in Japan is the third-largest in the world, after the US and China. We forecast the Japan mobile game market to grow by 5% per year over the next five years, driven by ...

Premium channels outpace social media ad effectiveness in Philippines While social media remains dominant in Philippines, its effectiveness as an ad channel is undermined by low consumer trust.

For the first time ever, leaders from the City of Wichita, Sedgwick County and Wichita Public Schools came together to address some of the biggest community issues.

Bengaluru Man Clicks On Facebook Ad, Loses Rs 89 Lakh Within Months: Report Sunil kept investing money without knowing that the profits being shown were completely fake. When he tried to withdraw ...

Meta Platforms Inc. (NASDAQ: META) has announced a ban on political, electoral, and social issue advertising in the European Union (EU) due to the "unworkable requirements" of the new rules.

If you find an ad on social media, there's good reason to be suspicious.