Prediction markets have been around for a few years, but they gained momentum following the last U.S. presidential election. Their popularity has even gripped Wall Street, where investors and strategists increasingly rely on their odds as a kind of gut check. That growth is now being dwarfed as the platforms expand into sports.

Indiana has covered three times in five chances against the spread this year. Based on the spread and over/under, the implied score for the matchup is Sooners 23, Longhorns 22. Verify eligibility: you must be 21+ and physically located in an eligible state. Enter the Fanatics Sportsbook promo code during sign-up (required for the welcome bonus).

Find the best college football betting sites for the 2025-26 season. Compare NCAAF sportsbook apps and claim the top betting promos before kickoff.

Peter Jackson, the chief executive of Flutter Entertainment, FanDuel’s parent company, is fighting for attention as online gambling spreads across the United States.