As Black History Month unfolds, Black-owned and founded beauty brands are making profound strides in championing what inclusivity looks like in the beauty industry.

1. **Maybelline Lash Sensational Mascara**: Drugstore mascaras can sometimes rival high-end ones, and the Maybelline Lash Sensational is a testament to that. Its fanning brush and liquid ink formula ...

We rounded up 15 skin care and makeup products our moms love using, many of which are under $50 and available at retailers ...

When you’re a makeup artist, every new product spells both excitement and scrutiny. This month, I went all out, splurging a ...

Learn how to create the iconic Lagos Baddie makeup look. This guide covers everything from skin prep and foundation to lashes ...

I chatted with PureWow editors and staffers, looked at countless reviews and even asked my own family members for the ...

From inexpensive drugstore bargains to luxury splurges, I tested the most popular wrinkle-filling products to find the ones ...

Stick a celebrity name (or face) on something and people will buy it. A celebrity's backing can make a product feel like less ...

Drew Barrymore’s nine go-to products include a Color Wow hair mask, Charlotte Tilbury primer, Aveeno cream, Dove Beauty Bar, ...

Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...

If you think your skin is squeaky clean after you shower, this exfoliating mitt will humble you. View Entire Post › ...

Wondering how Bella Hadid achieves her instantly glowing look? Luckily she shared her five-minute make-up routine including ...