But it wasn’t until I tried the red-light mask from Monastery — a buzzy brand known for its clean botanical products and chic ...

We rounded up 11 skin care products, including anti-aging serums and firming masks that celebrities over 40 have told us they ...

As Black History Month unfolds, Black-owned and founded beauty brands are making profound strides in championing what inclusivity looks like in the beauty industry.

1. **Maybelline Lash Sensational Mascara**: Drugstore mascaras can sometimes rival high-end ones, and the Maybelline Lash Sensational is a testament to that. Its fanning brush and liquid ink formula ...

When you’re a makeup artist, every new product spells both excitement and scrutiny. This month, I went all out, splurging a ...

Learn how to create the iconic Lagos Baddie makeup look. This guide covers everything from skin prep and foundation to lashes ...

I chatted with PureWow editors and staffers, looked at countless reviews and even asked my own family members for the ...

Stick a celebrity name (or face) on something and people will buy it. A celebrity's backing can make a product feel like less ...

Drew Barrymore’s nine go-to products include a Color Wow hair mask, Charlotte Tilbury primer, Aveeno cream, Dove Beauty Bar, ...

You can stop cringing every time you add a bottle of Olaplex or Glossier Cloud Paint to your cart — because these cheaper ...

Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.