The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.

Somehow, as the previous generation of sports icons edges toward the finish line, it’s almost surprising WWE’s John Cena hasn’t pulled his own retirement fake-out — though his real farewell tour is ...

The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.

LeBron James teased a second "decision," which turned out to be an ad for Hennessy, the cognac brand with which James has been a longtime partner. The announcement prompted a boost in ticket prices ...

“PayPal Ads Manager is a dual-sided product. It allows [small and medium-size businesses] to create a new revenue stream by publishing ads to any brand they choose,” PayPal spokesperson says by email.

When it comes to growing an online brand, having the right social media content creators on your side can make all the difference. In the ultra-competitive world of e-commerce, brands (including ...

Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.

Online users discussed a number of rumors involving singer-songwriter Stevie Nicks purportedly paying tribute to the slain conservative activist.