Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

Let’s look at a few ways you can write email copy for your e-commerce business that helps you reach your marketing goals. It’s confusing for subscribers to open your email and read content that sounds ...

Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though ...

Chris Silvestri Too much AI‑assisted writing lands correct but hollow. Copywriter Chris Silvestri turns a hard lesson into a three‑phase workflow for great writing with AI and shows, in a side‑by‑side ...

When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

What is jargon, anyway? In a literal sense, jargon is simply a word or phrase that requires specialized knowledge for the reader to understand. For our purposes — which include helping people at ...

In a screen-obsessed society consumers are fully conditioned to kinda-sorta “skim over” and not really read content. It’s called hyper-reading. The challenge—How do you write with impact for the ...

Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced ...