At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. The post How to get your organization aligned for the AI age appeared first on ...

Recently, the new CEO of a global consumer entertainment company decided that integrating the company’s distinct brands into one digital platform was a key strategy for future growth. He asked the ...

Organizational culture is like the personality of an organization. It's about how everyone, from leaders to the newest hires, thinks and acts. It shapes how work gets done and how people treat each ...