Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

To turn on anonymous posting in a Facebook group, you must be an admin in that group. Open the Facebook site and select "Groups" from the sidebar, then choose your group. On your group screen, select ...

Influencer marketing increases brand awareness, reaches new audiences, and improves credibility through trusted endorsements. It generates authentic content that resonates with followers, potentially ...

For years, recommendations from your clients' aunts and best friends reigned supreme in the world of travel inspiration. But suggestions from friends and family have officially been dethroned. New ...

Cola’s iconic shape into the plastic era. It also held more Coke than the glass containers and cans that came before. An excerpt from the new book, 'Consumed.' ...

Last week the United Nations General Assembly kicked off in New York City.  On the first day, a strange US Secret Service press conference revealed that they had seized 300 SIM Servers with 100,000 ...

Love to thrift but don't want the fun to stop between your shopping trips? Then there's a Facebook group (or a whole handful of them!) that you need to join. The social media platform is home to niche ...

Meta, the parent company of Facebook and Instagram will launch ad-free subscriptions package in the UK, following regulatory pressure over targeted ads.

The Advertising Regulatory Council of Nigeria (ARCON) has warned individuals and groups behind a fake artificial intelligence (AI)-generated advertisement featuring President Bola Ahmed Tinubu to ...

MANILA, Philippines — Filipino users may soon experience a “holiday” from Facebook and other platforms as the government enforces a zero tolerance policy against online harm, the Department of ...

"at-above-post addthis_tool" data-url=" Advertising Standards Authority (ASA) has banned a paid-for Facebook ad from Currys after ruling it misled consumers and was socially irresponsible. The advert, ...