When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO ...

Consumers search for your services online every single day. Search engines such as Google want to give them the right results. Here are a few simple tips you can do yourself to make it easier for the ...