The fast-food giant wants to ensure that its prices represent a good value. But in doing so, it is toying with a key tenet ...

McDonald's (MCD) closed the most recent trading day at $314.50, moving -1.33% from the previous trading session. This move lagged the S&P 500's daily loss of 0.24%. Elsewhere, the Dow saw a downswing ...

McDonald's is always innovating in some way, and with the arrival of 2026, big changes are on the horizon. Discover what they ...

Loyalty programs can change your purchasing behavior and lead you to pay higher prices or buy unnecessary items just to meet a threshold. In the McDonald's example, the average customer visits 10.5 ...

Cava CEO Brett Schulman explains why the company avoids discounts and focuses on long-term customer relationships and ...

Trump served McDonald's to connect with voters. Now, many feel they can't afford it. Trump's dilemma ahead of the midterm ...

McDonald tripled Lululemon's revenue to $11 billion and transformed it into a global powerhouse. It's unclear who can better ...

Fast food has won back price-sensitive customers with discounts, but some other restaurants have so far resisted.