The MIB has told BARC that it needs to include CTV viewership in its audience measurement framework since more consumers are ...

And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

The I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the ...

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

Norbert Himmler, the director-general of ZDF, shares with World Screen Newsflash his strategy for the pubcaster as it plots its long-term vision for remaining relevant and essential for German ...

Media evaluation firm Comscore and entertainment business TiVo, part of Xperi Inc, have partnered on media measurement across ...