During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

Norbert Himmler, the director-general of ZDF, shares with World Screen Newsflash his strategy for the pubcaster as it plots its long-term vision for remaining relevant and essential for German ...

Comscore, a specialist in measuring and analysing consumer behaviours, and TiVo, a wholly owned subsidiary of entertainment ...

Comscore and TiVo have announced a strategic partnership that will combine TiVo’s advanced program metadata with Comscore’s ...

This engagement advances Comscore’s mission to deliver reliable, cross‑platform measurement that reflects how audiences watch today. TiVo’s metadata offers enriched program identification, enhanced ...

Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc.

Built on UHV Design’s Production Linear Shift Mechanism range (PLSM), new linear actuator allows heavy objects to be moved ...

"Adding additional inventory partners and identity solutions in the streaming TV landscape is helpful," says Madison and Wall Managing Director Luke Stillman, adding that it allows brands to ...

Spot, the cross-platform TV ad measurement company, has released findings from its analysis of IUS linear advertising in Q3 ...

Dr. James McCaffrey presents a complete end-to-end demonstration of linear regression with two-way interactions between ...

State Rep. Samara Heavrin, R-Leitchfield, presented before the Interim Joint Committee on Banking and Insurance last week on proposed legislation that would require health plans to expand coverage for ...

School of Materials Science and Engineering, Guangdong University of Petrochemical Technology, Maoming 525000, China ...