The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

Sure, he wants to win another NBA title. But the Celtics’ Finals MVP is also building a legacy off the court and tackling the ...

There has been no shortage of opinions on the latest college basketball uniform from adidas. Schools across the nation have been sporting a new look this month.

Premier League club has struck a deal to open a new club shop later this year in famous Birmingham shopping centre ...

Sneakers were rapidly becoming more fashionable through the decades and by the time the 1990s rolled around, the floodgates ...

Boston Celtics star Jaylen Brown shared more insight into his public feud with Nike in a new interview released this week. In ...

Comedian George Lopez revealed how Michael Jordan made fun of his friend for wearing Puma shoes at Michael Jordan's private ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

The Texas A&M men's basketball team (19-5, 8-3 SEC) looks to extend its winning streak to five games when it hosts the ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

NBA All-Star Weekend is fast approaching, and excitement is building among fans from all over the Bay Area and beyond. The three-day basketball extravaganza will take place at Oakland Arena and Chase ...

Jude Bellingham was spotted in Manchester airport with his new girlfriend Ashlyn Castro, 27, and his mother after scoring ...