Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Kim Kardashian and her mother Kris Jenner appeared to be feuding online after Kris launched a terribly timed ad campaign on social media.

Kim Kardashian made a big announcement on Tuesday. Her brand SKIMS is now working with shoe and sports apparel giant Nike for ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...

Nike and Kim Kardashian's shapewear company Skims announced Tuesday they are teaming up for a new line of activewear for ...

US TikTok sensation Dixie D’Amelio is one of the biggest names in social media, boasting over 70 million followers.

Under Armour Inc. Cl C 0.75% $2.95B Under Armour Inc. Cl A 1.69% $2.95B ...

The list of demands from the German football association (DFB) ahead of the German election are compelling, but how effective could they be in the context of federalism and their own image?

Dove’s “moist” ad from Maximum Effort and Kim Kardashian playing a “Fairy Butt Mother” for Skims.

Super Bowl commercials battle for attention, aiming to be the funniest, the weirdest or the most heartwarming. Some succeed, leaving us entertained and talking about them for weeks, while others miss ...

Fresh from announcing a global activewear deal with Nike – which marks the sportswear giant’s first time partnering with an ...