Shaquille O'Neal doesn't do stock. Whatever vehicle he buys, he has to have it customized. He even customizes those that are ...

Shaquille O'Neal, alongside Arike Ogunbowale of the WNBA Dallas Wings and Icy Hot, opened Shaq's sixth Comeback Court at ...

Top cars in Shaquille O’Neal’s garage and customizations done on them for NBA star California-based Effortless Motors was able to accommodate all the peculiar needs of the 7’1” giant NBA star.

Shaquille O’Neal, 53, Shows No Signs of Slowing Down With Next Big Move originally appeared on Athlon Sports. The days of ...

The former Los Angeles three-time champion has a next-level car that is showcased with a Lakers tribute for his fallen ex-teammate.

Shaquille O'Neal jokingly expressed his disappointment on The Big Podcast about not receiving any financial compensation or ...

Long before Shaquille O’Neal became an NBA icon and business mogul, a simple lesson about saving money set him on a path to lasting wealth.

A redesigned hood is also part of the plan. Effortless Motors is always to blame for the transformation of Shaquille O'Neal's cars. They have customized dozens of them.

Ever since Shaquille O’Neal stepped foot onto an NBA court, he has been showing off his larger-than-life persona. Be it to entertain people or to draw endorsement deals, the Big Aristotle has ...

On the court, Shaquille O'Neal was one of the fiercest, most physical big men of all time. A 7'1" behemoth who possessed the quickness and agility of a guard, he was a handful to deal with during ...

Soon after the failure, Shaquille O'Neal trusted Effortless Motors to handle the sale. They are the firm that delivers, customizes, and now sells most of their cars.