USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

The Philadelphia Eagles steamrolled the Kansas City Chiefs for a decisive victory in Sunday’s Super Bowl, but the battle for ...

Some people may not have been watching this year’s Super Bowl just for the football or rap superstar Kendrick Lamar’s ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest, with viewers voting “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial during ...